Meet Little Miss Em

At the end of 2019, we finally got the very long-awaited news we had been waiting for. We were expecting a baby girl!

I have always been a career-driven woman. For 10 years, I co-owned and ran the creative department of an advertising agency specialising in property development marketing.

In 2014, I decided it was time for a change of direction and wanted to gain a bit more corporate experience. During this time, I strengthened my project and operational management skills, working my way up to executive board level. In 2018 I had the opportunity to once again delve into the world of entrepreneurship and along with some of my colleagues, started a small business specialising in chemical-free sterilisation.

Fast-forward to 2019, after a tough year in the South African business landscape and with the news I was pregnant on the verge of turning 40, I had a chance to re-evaluate my life and to re-discover what really ignited my passion.

My name is Ginette and my store is inspired by our beautiful, wild-haired daughter Emily.

If you want to be successful in this world, you have to follow your passion, not a paycheck. I aspire to be a giver. A giver of love, a giver of good vibes and a giver of strength.

For Little Ones

Our site comprises of a collection of carefully chosen, beautifully curated items for little ones we’d be proud to have in our home.

Delivered with Love

We’ve made every effort to ensure your special package comes delivered with love, exactly as it was intended.